Adidas has been a strong Amazon partner, purchasing media across all platforms and participating in betas. While this strong partnership existed, the account had yet to tap into non-standard opportunities. Adidas and Amazon began Training conversations early in May 2017. During the initial brainstorm, the clients tasked Amazon to show how our ADX team could create 2-4 concepts that needed to promote the new Adidas Alphaskin product line and embed the core EXOS pillars of Mindset, Nutrition, Movement, Recovery.
To best meet Adidas’ goal of awareness, we created a video-based campaign on Amazon platforms and devised an execution strategy to provide the optimal video-watching experience. This included executions like a Fire Tablet Video Overlay, Amazon Video Banner Ads, and Fire TV Carousel Landing Page.
To dramatize the drive to train creatively, we explored the unorthodox workouts of EXOS via custom video content. We were able to leverage existing talent relationships with known trainers, Tevin Allen (Gold Feet) and Erica Hood.
ADX put together a video series which included a total of four custom videos, including a 30s spot and three 10s videos featuring the three pillars of the products: strength, speed, and flexibility.
The videos were housed fully on Amazon platforms over a gamut of executions including, Desktop/Tablet/Mobile Landing Page, Custom Animated Fire Tablet Video Overlay, Fire TV Ad and Landing Page, Amazon Video Ads, Mobile Interstitial Video Ads, and Standard desktop/Mobile Banner Ads.
Art Director (Ad Creatives), Visual Designer, Motion Designer